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about the woRK

Scripin Weddings is the UK’s leading photo & video app for weddings helping loving couples capture all of the special moments of their big day. 

As the wedding season got underway this Spring, Scripin asked By This River to help create a social media video ad campaign to bring the magic of the app to life. 

Our creative centered on turning those key moments – the cake, the bouquet, the speech and the first dance – into unusual and instantly engaging 10 second video clips. Each scene played on the audience’s perception of the special memories being captured with a quick reveal.

By This River took care of the whole shoot (pre-production, production and post-production) from crew and cast to edit and effects. The resulting films are currently being shown on social media – you can view one of the clips below.