You’ve just landed at the airport in another country and as you walk into the terminal you’re greeted by a sign. You know, the one that has the word ‘welcome’ spelt in so many different languages that you never reach the bottom of reading it.

Like the air you first breathe when you leave the plane, the welcome sign is the symbol of excitement, the promise of good things to come and a moment of reflection. Wherever you go in the world, one of the most basic of human desires, is to wish new visitors well.

It’s the same in our houses too – we welcome people as they wipe their feet on a coir mat or we may share the same sentiment on a hand painted sign or plant pot.

All these signs show our willingness to make our guest feel at home, to feel respected in another’s personal space and to convey our gratitude for taking the time to visit us. In short, we want to make a good impression.

It makes absolute sense that we carried this idea over to when websites started to mushroom in the distant early days of the Internet. Then home pages were bursting with welcome notes and messages.

In the mobile age, you could be forgiven for thinking these pages, once regarded as the “shop window” for any business trading online, are becoming redundant. Who bothers to land on a home page any more when Google delivers exactly what you want from a quick search?

But that’s not the case as Hubspot’s recent round up of good home page designs illustrates. Even if the methodology and presentation has changed over time, the general message of this article is to make sure your visitor feels welcome. 

So take a moment to look at your website and ask yourself the one question: do I feel welcome on this page?

If you don’t then maybe it’s time to take a look at reviewing your messaging.

And if you contact me to thank me, then I will say you to that you’re most welcome.

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