What is GDPR?
The General Data Protection Regulation (GDPR) is an EU Directive designed to give private individuals more control over their privacy and personal data. Coming into force in May, GDPR will mean any company that holds data on individuals will have to ensure they are GDPR compliant.
GDPR is important for all companies to understand, and yet confusion remains for some. MarTech Today wrote an article about the nine common GDPR misconceptions, which you can read here.
PR, Social Media and GDPR:
Do you work in PR and are not quite sure what GDPR means for you? Then you will benefit from taking a look at Darryl Willcox’s blog on GDPR.
Not sure where social media and GDPR link? Here’s a great article from Our Social Times which will help you develop your understanding of GDPR and how it relates to social media - for social media users and marketers.
With the new rules, users signing up to social media sites will have to be presented with a clear privacy note before signing up.
So how are the social media platforms preparing for GDPR? Facebook, the world’s largest social media platform, announced late last month its new privacy centre will feature all privacy settings in one, easy-to-find place. Facebook has also published its privacy principles for the first time, which has details of how the company processes and handles user information.
Facebook is also running an educational campaign of short video clips on your newsfeed, which explain more about privacy on Facebook – these will be on different topics throughout the year.
“We recognise that people use Facebook to connect, but not everyone wants to share everything with everyone – including with us,” wrote Erin Egan, Facebook’s chief privacy officer.
For more information on Facebook’s privacy policies read their article here.