Being the month of the Royal Wedding, brands were going crazy with their very own themed campaigns – from giant sculptures to complete business re-brands! But the Royal Wedding didn’t take all the shine, as we saw a pop-up café in London spreading awareness about recycling and a group of young people announcing England’s 2018 World Cup Team. 

 Legoland unveil Royal Wedding exhibit 

Legoland unveil Royal Wedding exhibit 

Legoland Windsor, being just a bridal bouquet’s throw from the wedding location, decided to do something creative to honor Harry and Meghan’s special day. Making their very own Windsor wedding scene with over 39, 960 Lego bricks, the spectacle generated plenty of attention across both social and print media.  

 Markle and Sparkle

Markle and Sparkle

Marks and Spencer boarded the Royal Wedding train by announcing a “re-brand” the day before the wedding. Explaining the change to “Markle and Sparkle” for the weekend, all its social channels were fitted with the new name with the Windsor store even changing its signage. All well and good, except for the fact that Meghan Markle’s nephew grows and sells his own strain of marijuana in Oregon (where it is legal) under the name “Markle Sparkle” – awkward…

And we can't let the month of May pass without mentioning another wedding campaign which By This River was involved in. Read more about our work with Scripin Weddings here.

 Ecover promotes clean living

Ecover promotes clean living

Plastic continues to dominate the news agenda this year and ethical cleaning brand Ecover cleverly capitalised on this in May with its pop-up rubbish café in Covent Garden. In return for a free meal all you had to do was bring a recyclable piece of plastic and place it in a recycling bin at the counter. Customers also received a free bottle of Ecover washing up liquid which comes in a fully recyclable bottle. This video shows you more. 

 England World Cup team announced

England World Cup team announced

As the countdown to the World Cup begins, the England team were announced on 16 May in a snappy social media video. To reflect the youth of members of our World Cup squad, such as 19-year old Alexander-Arnold and 20-year old Marcus Rashford, the video uses young people from around the UK to announce the players – some of them are from local football clubs. We loved the inclusive theme - young people of both genders announcing some of their favourite players (and most likely idols). However, there were mixed reviews with many branding the video “cringy”. At least they tried to do something different… right? You can watch the video here.

Think we missed a cracking campaign? What was your May favourite?

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