When you go on LinkedIn, do you liken it to the equivalent of “cleaning out the cutlery draw” as the Guardian so memorably described it. While it doesn’t possess the glamour of Instagram, the party atmosphere of Facebook or the water-cooler moments of Twitter, LinkedIn has quietly ploughed a furrow of reliability in the business world. So much so, that if you only have time to use one social media site – then LinkedIn is the one. There are more than 500 million users and 19 million company pages on LinkedIn, so we’re assuming you’re already one of them.
In this post we want to update business owners and social media professionals on what’s happening on the platform this year and how you can use the latest tools for you and your business.
What’s new for your business:
The Ultimate Guide to Company Pages:
LinkedIn introduced its latest Company Pages’ playbook earlier this year. It covers all the basics from how to create and maintain your page to best practices for increasing content engagement. This guide is the go-to for all marketers trying to make the most out of their LinkedIn company pages – it has how-to-guides, checklists and even examples of company pages being used successfully. Two resources that are particularly useful in the playbook are the basics page – where LinkedIn give you a checklist for success including what to share, objectives, metrics and actions and the “building a strategy around your objectives page.” This page lists the objectives you may have on LinkedIn and what key metrics you should be looking at to see if you’re achieving those goals. To download your copy go here.
What’s new for you own personal marketing:
Since Microsoft acquired LinkedIn in 2016, it has slowly started to integrate the platforms with its own software. Last year, LinkedIn introduced the Word-compliant Resume Assistant. This feature pulls insights from LinkedIn member profiles, helping you to see how others describe themselves, as well as showing users what skills and qualities they should be using to describe themselves. This new tool is brilliant for helping you to create a CV (resume) that stands out and highlights your best qualities as a potential candidate for jobs. This integration includes a lot of great features that can really help you to improve your CV. LinkedIn has written a helpful in-depth blog post here.
March saw the launch of Microsoft Pix AI camera, which scans the information from a business card and helps you connect with professionals on LinkedIn using phone numbers, email addresses or URLs from the business card – a great way of quickly adding your new networking pal on the site. Simply just download the Microsoft Pix app to your iPhone (an Android version is being worked on) and go to the camera mode. Then hold your phone above a business card and click “add to contacts” when the option appears. The app will then bring up all the details it can find on the card and then gives you the option to add the contact to you phone or ‘Find on LinkedIn’. Once you click Find on LinkedIn, the app will then jump over to your LinkedIn app and try to find the contact.
Linkedin Video for Personal Profiles
LinkedIn introduced native video for personal profiles in August 2017. Videos can be anywhere between 3 seconds and 10 minutes long and a maximum of 5GB in size. Although a new feature to LinkedIn, according to AdWeek, videos are shared 20 times more than any other type of content on LinkedIn and it is said that LinkedIn gives more weight to native videos in the feed, so native video tends to get more reach than videos linked through a third-party site such as Vimeo or YouTube. But how should you use video on LinkedIn? With native video on LinkedIn being such a new feature – do we really know what is right or wrong yet?
Here are some ideas of how you could use native video:
· Showing your company culture
· Product demonstrations/launches
· Commenting on issues and topics relevant to your business world.
The biggest drawback to LinkedIn video at the moment is that it is only available on personal profiles, however it is rumoured that video will become available for company pages soon!
What features do you like the most on LinkedIn at the moment? Tell us in the comments below.
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