This week we've found new features that are either being tested or have been launched on Facebook, Instagram, Twitter and LinkedIn. Read on to find out more and click the links at the end of each post for the full story. 

 
 Facebook is making it easier for businesses and customers to chat.

Facebook is making it easier for businesses and customers to chat.

 

Facebook have brought out a new feature that will allow businesses to integrate Facebook Messenger onto their websites called the Customer Chat plugin. This new feature will allow businesses to manage their chats with their customers via the one platform – as all history from previous chats on Facebook or your businesses website will be stored and saved. This new feature will greatly benefit businesses and their customers, as businesses will be more accessible online. At the moment this feature has only been rolled out to a few companies, however you can sign up to the waiting list here. Read more here.

 
 Instagram is now allowing users to follow hashtags.

Instagram is now allowing users to follow hashtags.

 

Instagram will soon allow users to follow hashtags, just like you would follow a user account. This will make it a lot easier for users to find content they are interested in, without following lots of separate individual user accounts. Currently, this feature seems to only show top posts and stories, however potentially this will roll out to all posts in the future. You can read more here.

 
 Twitter's new promote mode feature for small businesses.

Twitter's new promote mode feature for small businesses.

 

Twitter’s promote mode has now launched publicly for all users. This feature is aimed at small businesses and personal brands to help them to run Twitter campaigns and promotions more easily. The feature costs $99 per month and automatically promotes users tweets and profiles for them, saving time and effort for the user. The feature includes analytics so you can see how well your Twitter ads are doing. According to Twitter, the new feature is said to promote your tweets to your best audience and grow your followers. Read more here.

 
 LinkedIn brings new resume AI assistant to Microsoft Word

LinkedIn brings new resume AI assistant to Microsoft Word

 

Microsoft is adding a new LinkedIn Resume assistant feature to Word that is powered by Artificial Intelligence. This new addition will allow users to see resume examples from others in their chosen job field, as well as being able to see the most prominent skills on LinkedIn so that you know exactly what to include in your Resume/CV. The assistant will help you to write and customise your CV based on actual real job postings on the platform. Read more here.

 

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