Back in January, Facebook updated its newsfeed algorithm to favour posts by friends and family, over posts by business Pages. Since this change Pages have experienced a drop in engagement levels of 50% according to Hubspot. One interesting find by Hubspot is that even though Facebook has promoted the use of video content on its platform, images still seem to carry a higher level of engagement, although overall engagement levels have dropped. Facebook has now updated some features of Pages, such as allowing businesses to post jobs on their Pages and customers to provide recommendations about businesses. The idea is that Facebook Pages will be more like a company site – a page potential customers go to when they want to learn more about a business. You can read more about the features here.
Facebook announced last week that “birthday fundraisers” have managed to raise $300M for charities and causes in the first year of the feature’s operation. Two weeks before your birthday, you will get a notification from Facebook asking you if you’d like to set up a birthday fundraiser to raise money for a charity of your choice. Facebook Personal Fundraisers launched in the UK in November 2017 and allow users to raise money for a wide range of charities and good causes. Read more here.
Instagram Stories’ incredibly popular “poll” feature, which allows users to ask a question and get one of two responses back has now been added to direct messaging. Take a photo/video whilst in a direct message and add the poll sticker as you usually would – then other users in the conversation can then vote on your sticker. Here’s Instagram’s announcement post.
Since the beginning of this month, Instagram has reported over 100 accounts have been hacked, with some users being unable to regain access. Many accounts have been linked to an email address ending in .ru after being hacked. Instagram urges users to have a strong password including letters, numbers and symbols and to turn on two factor authentication (2FA). The current 2FA allows users to secure their account via text, however Instagram says it is “working on additional two-factor functionality with more to share soon”. Find out more about the hacked accounts investigation here.