There's news from Facebook and Twitter this week! Read on to find out more and click the links at the end of each post for the full story.
Facebook is planning to launch its Oculus Go standalone VR headset at the F8 developer conference on the 1st May. Facebook owns Oculus and together they created Facebook’s VR platform – Spaces – where users can meet up with friends in a virtual world. Click here to read our 2018 social trends report where we talk more about Spaces. Facebook was expected to launch the $199 headset earlier this year, however this was pushed back. The headset is standalone and does not need to be paired with any other device. Will this new device open up some cool new opportunities for marketers? You can read the story here.
Facebook’s smaller, data-saving version of its app ‘Facebook Lite’ will now be rolling out to more countries including the UK. Facebook Lite is a stripped-down version of the popular social media app, which takes up less storage by only including the most important parts of the app. This means that the app works more smoothly for those with older, outdated devices or poor internet connection. You can read more about Facebook Lite here.
Twitter is reportedly working on a new “camera-first” feature that may threaten rival Snapchat. This new feature aims to combine location-based photos with Twitter Moments around key events. Businesses can then advertise between these real-time photos and sponsor events. It is said to be like Snapchat’s highlighted post feature where advertisers can disperse their ads throughout popular Snaps. Twitter has not yet said when we can expect this feature to roll out to our devices. You can read the full article here.