Facebook pages for brands and public figures can now raise money for nonprofits through Facebook’s fundraisers tool. The tool is similar in style to a campaign run on the Justgiving or Virgin Money platforms and charities using Facebook’s payment platform to process donations won't pay fees, according to Facebook. To create a fundraiser search “fundraisers” in your search bar then click the “Facebook Shortcuts – Fundraisers” option. It is important to note that although all pages can add “donate” buttons to their posts, only personal profiles, verified brands, charities and public figures can currently set up dedicated fundraising pages (similar to event pages). You can read more here.
Starting earlier this week, Instagram is rolling out a new Stories feature for brands. This new feature will allow brands to put links in their Stories to their products, which users can then directly purchase from inside the Instagram app. The links can currently only be used by businesses, not individual sellers or consumers and are currently free to use. Could this be the future of online shopping for young people? Read more here.
Instagram and Facebook are currently testing a feature that will show users Facebook notifications from inside the Instagram app. The test adds a red notification badge to the Facebook shortcut on your profile (which you will only have if your Insta is connected to your Facebook account). Once clicked, the shortcut takes you through to the Facebook app and shows you your notifications. Designed to make Facebook more attractive to younger social media fans, who prefer Insta and Snapchat instead, it is not yet confirmed if this new feature will officially launch. You can read more on this story here.