There's news from Facebook, Instagram and Twitter this week. Read on to find out more and click the links at the end of each post for the full story.
According to a post by TechCrunch, Facebook is changing how videos rank in users newsfeeds - the aim being to boost videos that are more relevant to you. The algorithm change sets out to balance the weighting of completed video watches. At the moment percentage video completions are weighted the same whatever their length. But since you are more likely to watch shorter videos all the way through than longer ones, even if they are not relevant or interesting to you, the adjustments being made will better reflect audience engagement whatever the length of the film. This means that longer videos, including live videos could show up more on newsfeeds than shorter, less relevant videos.
Instagram finally allows post scheduling:
Instagram will finally be allowing third party apps to schedule posts in advance for business profiles… and they’ll actually post! The feature will only work for photo posts and not videos and is not available as an in-app feature. So businesses using third party sites like Hootsuite and Sprout Social will be able to schedule and post to Instagram. Read more here. If you use Buffer as your social media management platform, like us, then you can see their update on bringing this feature to their platform here.
Type Mode for Stories:
Last week was a busy one for Instagram announcements as it also rolled out a new feature called ‘Type Mode’ which enables you to compose text only stories. To add a text story, you navigate to the story mode as normal and then click ‘type’ at the bottom. You can then choose from four different categories at the top, ‘modern’, ‘neon’, ‘typewriter’ and ‘strong’ which all have different fonts and backgrounds. Read the full story here and see our example below.
Twitter is currently working on a feature that will allow users to easily post video with a lot less taps. Currently, people have to compose a tweet to add or record video and then tweet it. The new feature Twitter is working on will follow in the steps of Snapchat and Instagram where it only takes a maximum of one click or swipe to get onto the camera option – this is to make user experience better on the app. If you want to read more, click here.